### Marketing Strategies' Strategy

In the

*Principia*, Newton defined the force of gravity in the following way (translated from the Latin):

- Every particle of matter in the universe attracts every other particle with a force that is directly proportional to the product of the masses of the particles and inversely proportional to the square of the distance between them

In mathematical equation.

F=Force, m1= Mass of object 1, m2= Mass of object 2, r2= distance

Which means, in this picture, you will see that, despite their different mass and sizes, they pull on each other with equivalent force. according to Newton's Three Laws of Motion we see that the particle with less mass (which may or may not be the smaller particle, depending upon their densities) will accelerate more than the other particle. This is why light objects fall to the Earth considerably faster than the Earth falls toward them. Still, the force acting on the light object and the Earth is of identical magnitude, even though it doesn't look that way.

It is also significant to note that the force is inversely proportional to the square of the distance between the objects. As objects get further apart, the force of gravity drops very quickly.

In marketing sense:

F = Effectiveness of marketing campaign, M1=Campaign effectiveness, G=Customer acceptance R=length for customers to understand marketing campaign

Now, assuming, G = constant , so we take it out of equation and in this marketing case, we take out M2 in our equation

**F=**__M1__ R

**or**

**Marketing effectiveness(F) = Marketing campaign(M1)Length to reach customers(R) **

Remember, the heavier the object(M), the longer it takes to fall(R), and F is inversely proportionate to the distance R

In plain words,

The heavier and more confusing your marketing campaign is (M1), the longer it takes to reach your customers (length to reach customers R). Since F(Marketing effectiveness) is inversely proportionate to R(length to reach customers), therefore, M1(marketing campaign) should be lighter, in other words, less confusing to the clients and straight to the point.

So, keep your campaigns short and sweet and straight to the point. Adopt KISS (Keep It Short and Sweet). Keep your marketing campaign one idea at a time. With just one focused idea for your campaign, the customers will grasp your idea quicker than to put in, for example, 6 ideas with chances of confusing them and customers will not remember any of them.

In a nutshell, KISS and one step at a time.

*posted by Physics of Marketing at*

*3:00 PM*

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