Is your marketing at work?

Work, as defined in science is:

Work (W) = Force (F) x Distance moved along direction of force (d)

In business sense:

Work (W) = Receptiveness to your marketing campaign, Force (F) = Marketing campaign, Distance moved along direcetion of force (d) = Movement of customers to your product/

Sales

Why you say so? Because, the end result of the effectiveness of our work is to achieve customer receptiveness to our products (W). If it is a positive result, work has been done. Force that drives the work is naturally your marketing campaign (F) and distance moved along direction of force, we would quantify as the movement of customers towards your products generated by your marketing campaign, which generates sales (d), of course.

Here, it is:

Receptiveness of customers (W)= Marketing Campaign (F) x Sales(d)

In other words, the receptiveness of customers to your product (W), is the direct combined result of how effective your marketing campaign (F) is and the sales (d) generated from the products after your marketing efforts. If there is 0 movement of customers/sales to your products, hence resulting in non receptiveness of customers. Hypothesis: marketing campaign is not effective.

Which literally means:

Receptiveness of customers (W) = Marketing Campaign (F) x 0 (d) = 0

Time to change your marketing campaign?