Physics of Marketing

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Monday, November 19, 2007

The power of McDonald's marketing grip

It's November 20th and it's a special day as it's World Children's Day. Give a child a hug today.

To coincide with this fantastic day, I would like to scrutinize McDonalds again. Yes, again.

So McDonald's have a charity setup specially for children called the Ronald McDonald House Charities.

This is their motto: A strong mind. A strong body. And a safe, supportive place to grow. These are things that every child needs - and deserves. Helping to provide these things is what we do.

Tsk...Tsk...Tsk... You've probably remembered my previous post about the power that McDonalds have on children

With so much power McDonald's have over children's choice of food, so why can't McDonald's change their menu to include healthier food for the love of the children?

To make matters worse, McDonald's thinks it IS serving healthier food because their Happy Meals contain Apple Dippers with caramel dipping sauce loaded with high fructose corn syrup and lower fat in the rest of the food.

Here's an excerpt from a certain McSpokesman."This [better food choices] is an important subject and McDonald's has been actively addressing it for quite some time," said company spokesman Walt Riker. "We've always wanted to be part of the solution and we are providing solutions."

Hah. Everyone can see that as a bluff already. You lose even if you have that dead on poker face, MCSpokesman. You know the jackpot is already yours. Why not show us your cards instead? What are your solutions?

How about offering some plain fresh strawberries instead of apples and a high-sugar dip? Why not offer the much healthier portions of meat for children to build their little bodies? Why not lower the salt and cholestrol levels in their fries?

I guess sadly, we will only hear and read more about child obesity, child onset diabetes, high cholestrol and a host of other illnesses inflicting our children
posted by Physics of Marketing at 7:20 PM

 

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Everything IS marketing.And you ask: "What is the biggest bane in marketing?" Marketing myopia, of course

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